Last year I had the opportunity to direct a local photoshoot with 4 well known Australian influencers, to fill a gap in our content schedule and continue to promote our Lab-Grown Diamonds range. Myself, the PR team and contracted photographers, videographers, makeup artists and a lighting team spent the day at Machine Hall in Sydney. My role for the day was primarily to make sure the images we were getting were going to work well for the various platforms I would then have to create content for, eg. tiktok, our website, instagram, display banners, etc. As well as ensuring there was a wide range of product displayed, and that all of it was outward facing, and looking its best. Below are some BST shots as well as some of the content I made post-production.